The University’s Logos
I. University Motto: Virtuousness and Eruditeness
II. Inscriptions of the University Name
III. The University Badge
Interpretation of the University Badge:
1. The design train of thought of the university badge originates in the long history and culture of Xianyang. The general shape of the university badge is round, which is made up of the Chinese and English name of Xianyang Normal University as well as the English Initials of Xianyang. The Chinese font is the handwriting of Qi Gong, chairman of the China Calligraphers’ Association, while the English font is AvantGarde Md Bt, which signifies the university-running creed of being tolerant and being magnanimous.
2. The juxtaposed picture made up of “X” and “Y” looks like a “sailboat” forging ahead with all strength in the sea of knowledge, which signifies the strenuous efforts made by Xianyang Normal University in its past tortuous and brilliant experiences. It also looks like a “roc” soaring in the sky with a colored ribbon in its beak, which reveals to people the great ambition of Xianyang Normal University, embodying the university-running philosophy of pursuing excellence and keeping exploring.
3. The “X” in the picture looks like “colored ribbons” and “billows” in the sea of knowledge. “Colored ribbons” represent the continuation of the Chinese civilization, whereas “billows” metaphorizes that “Indigo blue is extracted from the indigo plant but is bluer than the latter” in terms of personnel cultivation.
4. The university badge is crimson. Crimson signifies profundity, massiveness and magnanimity, which is a manifestation of cohesion, and of massive historical atmosphere and a strong cultural color. It symbolizes the long history and insemination of civilization of teacher-training cause.
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